Keyword research  is a critical component for search engine optimization because when used correctly it provides a road map for both the design and execution of building websites and developing content. Keywords are usually broken up and grouped based on the number of words within the query phrases.

A keyword  is a word or phrase that signifies the meaning or main ideas of a data set. They often are used as an index to the contents of a data set.

keywords are still important in SEO, but they are not the most significant factors anymore. They can be helpful in small doses, however,SEO is far more complex than just keywords. … In the constantly changing SEO-world, content marketers should also change their way of using keywords

The power of keyword research lies in better understanding your target market and how they are searching for your content, services, or products.

Keyword research provides you with specific search data that can help you answer questions like:

• What are people searching for?
• How many people are searching for it?
• In what format do they want that information?

In this chapter, you’ll get tools and strategies for uncovering that information, as well as learn tactics that’ll help you avoid keyword research foibles and build strong content. Once you uncover how your target audience is searching for your content, you begin to uncover a whole new world of strategic SEO!